NEW PARLIAMENT

In the near future, Turkey will start in the experimental short selling cigarettes, which are expected to shorten the time for perekury. The length of the new cigarettes will be at least 1.3 centimetres normal.

Another NEWS

Production of mini-largest producer of cigarettes will produce tobacco company Philip Morris (known smokers on the brands as Marlboro and Parliament). The target audience will staff the new cigarette companies in which smoking is prohibited in the workplace. According to representatives of the company, the new mini-cigarettes at 7.2 centimeters in length will contain as much nicotine as on the traditional. At that time, which will be spent on smoking General Director Andrei Sterlin Business Analytica believes that the sale Philip Morris is not aimed at increasing sales. "Usually, these flags are purely branding and aimed at enhancing the loyalty of certain stratum. when limited series, the desire to buy the product gets bigger. Most of the people who smoke cigarettes premium, for reasonable money feel that they are involved in the highest category, based on this big impression Part of such advertising campaigns "- explains Sterlin. Many producers have brands, which are sold through private subscription. For example, the Treasurer in aluminium tutus (cigarette company edit Chancellor Tobacco .- "Business") face even more expensive - about $ 30 - and have strong demand

new kind of PARLIAMENT

New species of cigarettes will be distributed exclusively by reservation. Experts believe that if properly positioning Parliament Reserve will be successful. Philip Morris will introduce a new brand of cigarettes Parliament Reserve in Russia at the end of October. Cigarettes will be issued in a new format in the form of packaging portsigara recommended price of 200 rubles (10$). for the stack. "Sales of the new series will not be limited in time, but will be limited circulation: one-customer can order from one to three blocks of Parliament Reserve," - says the manager for media relations Philip Morris Irina Bahtina. She explained that the new order cigarettes can be only through distributors Mercure and only in Moscow. "The order will be delivered to the house, which also will stress the core brand values: exclusivity, modernity and high quality - the series is designed for affluent consumers who appreciate this" - adds Bahtina. Recall Philip Morris already ran two series of limited edition in past New Year holidays - one for Marlboro and Parliament. Limited Series Marlboro had a stack of silver, which has opened the side like lighters, and the bonus Parliament changed the color to blue metallic tutu. But unlike Parliament Reserve, the two series can be purchased at retail prices, and restaurants: Marlboro - at the BP gas station and about 200 locations HoReCa, Parliament - in expensive restaurants.

According to Business Analytica, on the basis of sales for the first eight months of 2006 the proportion of cigarettes Parliament on the national market by volume (excluding sales in the catering points) was 2, 1% (for the same period last year, the figure was 1, 8%) . General Director Andrei Sterlin Business Analytica believes that the sale Philip Morris is not aimed at increasing sales. "Usually, these flags are purely branding and aimed at enhancing the loyalty of certain stratum. when limited series, the desire to buy the product gets bigger. Most of the people who smoke cigarettes premium, for reasonable money feel that they are involved in the highest category, based on this big impression Part of such advertising campaigns "- explains Sterlin. Rukovoditelotdela to work with the federal network of Korea Tobacco & Ginseng (ran a limited version of Esse cigarettes worth 120 rubles. For the stack) Alexander Korostylev believes that the method of subscription Philip Morris wants to test the success of the new series Parliament. "It is possible that if the number of subscribers will increase Parliament Reserve start to the public.

PARLIAMENT HISTORY

Parliament cigarettes appeared on the United States market in 1931 and are believed to be the first cigarettes to introduce the filter tip. This piece of cotton was meant to keep bit of tobacco for the smoker not to inhale them. Parliament cigarettes have a very mild flavor though they are still quite strong. This is because of the carefully developed balance to ensure soft and pleasant smoking. Phillip Morris which is the manufacturer of Parliament cigarettes is famous for its great production technologies and thus there's no wonder Parliament cigarettes are so pleasant to smoke. Cigarettes manufactured under the Parliament brand have several nicknames. The full flavors are sometimes called P-funks and the lights are P-lights. These originated from the name of the famous funk group P-funk. Currently Parliament cigarettes are represented in six different varieties: Blues (full flavor), Lights, Ultra Lights, Menthol Full Flavor, Menthol Lights and Menthol Ultra Lights. All of them are available in both King Size and Hundreds varieties. The Hundreds, however, are offered in the USA and Canada only, as in Europe and the CIS only the King Size variant is available. Parliaments are very popular mainly for their filtering system. While most of tobacco brands offer cigarettes with solid foam filters, every Parliament cigarette has a recessed paper filter for better filtration and staining prevention.

Must more from Russia

In Russia"Philip Morris' price increases for their cigarettes

The company Philip Morris USA "actually increased the price of cigarettes brands" Parliament "of 15 cents per pack of cigarettes and stamps" Virginia Slims "- at 20 cents per pack of cigarettes. According to agency Reuters, "press secretary largest cigarette manufacturer in the United States said that for a period from January 7 to February 24, the company reduces the discounts offered by the wholesale distributors' Parliament and Virginia Slims." Reducing discounts usually affects the buyer in the form of higher prices. The average price of cigarettes stack can be different, as dependent on local taxes

Who smoke cigarettes "PARLIAMENT"?

Who smoke cigarettes "PARLIAMENT"? According to international rating cigarettes "PARLIAMENT" in different countries perceive differently and category data cigarette smokers in each country differs significantly from other countries.

In America, the brand lies among the leading competition is not such brands as MARLBORO CAMEL or who prefer more than half of those surveyed, while for the brand "PARLIAMENT" gave a voice only 12% of Americans. During the cowboy and a camel will not be able to drive out the American market with no other company, or can?

In Russia cigarette "PARLIAMENT" businessmen preferred medium and large businesses. Also, these cigarette recent preference for beginners and those businessmen who want to be similar to the successful businessmen. In a word in Russia these cigarettes match VIP category of consumers

In EU countries "PARLIAMENT" perceived quite differently, they focus on the average consumer and prices are in with the rest of cigarettes significantly lower.

In France, cigarette "PARLIAMENT" preference for women who prefer more than 12% of women, the rate among men of all 6.5%. In England this cigarette prefers youth who see more than 19% of these cigarettes as advanced and club. But as a whole in each country determines the level of consumer advertising campaign carried out by the manufacturer.

youth.

Also sait "YAHOO" held at one of its forums "YAHOO ANSWER" Cent-Poll, who finished cigarettes and prefers? To date, 3 leader divide us Marlboro, Camel and Parliament to 14%. Which brand you prefer?

The most attractive girl pease smokes "PARLIAMENT"

Giselle does not like Paris, unlike many other models. Perhaps because the majority of impressions from beyond tight timetable it has to perform here. But she likes fireworks, animals, tasty food and loves cigarettes Parliament.

By the end of the nineties prevailed in the last century image of the model business ideals began crumbling. Many designers sought, but did not find patterns among the new images, which would be able to make a name for himself. And so continued until at the podium not see Giselle. This awesome beauty of the Brazilian proved rastrepannymi curl of dark hair, playfully-pink lips, perfect breast piercing gaze and the eye color of the ocean has brought part of the fashion industry and the sexual appeal of charm, which is so lacking in recent years. Western music christened authoritative publication Rolling Stone "the most attractive girl in the world" and has received the title of "Model of the Year" from the popular channel VH1 and Vogue magazine, it has proved that these characteristics worthy

When she was fourteen years old, she went with friends in Sao Paulo, and the trip changed her life forever. She was sitting with his classmates in one of the houses "McDonalds", slaughtered with a huge "big-poppy" when Leggy girl-tineydzhera noticed sitting nearby representative model agency Elite Modeling. He immediately offered to try it himself in the fashion industry. First, it had to be abandoned: first, in that her father insisted, and secondly, when she spent all his free time volleyball, hoping to become a professional player. Later, weighing all the pros and cons Giselle yet adopted such a tempting offer, which it had to move to Sao Paulo. Later, she admitted that, had agreed because of the prospects of a good money from this. What is the "good money"? Currently Giselle earns approximately 5 million dollars a year, and its earnings are increasing, which is very surprising, given the volatility of fashion.

Since the beginning of career Giselle recruit turnover, it took part in campaigns organized by such major fashion houses like Ralph Lauren, Dolce & Gabbana, Versace, Valentino, Celine, Gianfranco Ferre and Chloe. Regarding magazines, she smiled luck desire on the covers of such publications as authoritative Vogue USA, Vogue Italia, Marie Claire, Harper's Bazaar, Arena, Allure, Rolling Stone, and the list is constantly growing and growing almost exponentially. Not so long ago, left Giselle Elite Modeling Agency, which signed the contract at the very beginning of his career, which was seen as a highly controversial act…

And not only admire Giselle clothing designers, but also celebrities. DiKaprio film stars Leonardo was fascinated by its awesome beauty, as soon as the first time I saw her walking to the podium. Besiege her a compliment and then pass as a weapon enticement all of their charm, Leonardo made reciprocity. They quickly became a pair, but after an engagement in 2001, disagreed. However long it? Recently passed rumours that they are together again. And before DiKaprio from Giselle had a romantic relationship with the model Scott Barnhillom, multimilliarderom Juan-Paolo Dinitsom and actor Josh Hartnettom. But all this is the only time, a truly dedicated to it is another dog named Vida (with the Portuguese language that translates as "life"). Today on the opinion of the various magazines as well as fashion houses Zhezel recognized by the most beautiful girl in the world.

Parliament - cigarettes or vodka?

There is no secret that Russia Parliament cigarettes are leading the market in fact more and more so-called "new Russians" - (relating to the notion of millionaires) prefer precisely those products. Vnedrivshis in the Russian market since the beginning of 2004 and capturing niche elite cigarettes on demand and the proposal VIP consumer-oriented data cigarettes in Russia simply do not have competition. The company "Philip Moris" founder of the brand could not even suggest that in such a short period of a number of such consumers. Positioning at such a high level occurred due to the company's involvement in various activities SoundScan, which rested largely people over secured. In this way, the result is not forced to wait for the record, this has become the leading brand among the VIP people.

But using the popularity of the brand Russian manufacturers began to produce vodka under the same name "PARLIAMENT" What is not widely known that vodka "Parliament and Parliament cigarettes - are products of two different companies. I thus vodka beginning to enjoy it is very popular among consumers and VIP provided a great start. Philip Moris "The company does not become hinder advancement of the product in front of shares held by the joint become more attractive than for the glamour of Russia. In addition to this day segodnyashnii vodka begins to move to other countries in Europe and not the fact that not only the Russian pozaimstvuyut from the American culture but the Americans will soon become a Russian drink product under the American brand. Only time will tell!